Building a high performing Design practice at REA Group
Key results:
Scaled the team to 80 people
High employee engagement
50:50 gender diversity
Leading design at scale. Transforming the design practice at REA Group.
Growing pains: As REA had grown, the design org had matured in different ways across different teams.
Key challenges:
Fragmented products and experiences
Resourcing & leadership challenges
Mixed quality and lack of standards
Limited career development
3 year Design Strategy: I led the strategy to centralise and build a high performance design practice, improve quality and consistency and uplift our products and experiences.
Improving quality while scaling the team by 30% in 2 years.
What we do: building best in class property experiences.
To deliver towards our strategy, I led the development of our multi-year product vision. We built towards this over multiple years, delivering value to our customers and the business.
Key results:
+26% revenue growth driven by new product development
Improved consumer satisfaction and app ratings and reviews.
Delivered an uplift program to streamline surfaces used by millions
How we work: creating consistent, high quality experiences at scale.
We reimagined how we worked at REA. This included building a culture of design critique, implementing a design playbook, launching design principles and a multi-platform design system.
Key results:
Design system saved 400,000 hours
Implemented design critiques & leadership reviews
Launched Design career framework
Our people: creating a highly engaged, talented design team of 80+ people.
To break down silos and foster a creative and high performing team culture I transformed our hiring process, implemented Bi-annual Design Days and capability development programs for leaders and ICs.
Key results:
High design employee engagement
19% growth in team capabilities YoY
Re-imagined hiring process
Note: Due to confidentiality, this is a snapshot based on shipped product and publicly available information. If you’re interested in learning more about my skills and experience, please get in touch.
