Real Estate SaaS.
The leading app to win business and manage campaigns.
Key results:
High customer satisfaction
+186% monthly active users
+54% new business leads
+23% revenue growth
A five-year strategy to build a new SaaS platform for the real estate industry.
Customer-centric strategy: We saw an opportunity to build a world-class SaaS platform for real estate SMEs to help them win business, and digitise their day-to-day.
500+
Customers involved in design research
120+
Customers involved in initial market research
Product vision: I led the development of a 5 year product vision to solve customer pain points for 4 priority segments and inform product roadmaps.
Customer segments:
Real estate agents
Property managers
Property developers
Business owners
A multi-year journey
Year 1-2:
My role: Head of Design
Product strategy and vision, building initial MVP. Partnering with Research, Engineering, Product, GTM.
Year 3-5:
My role: VP Design, coaching Head of Design, strategy & vision, quality, uplifting brand and experience.
Leading design across a broader program
20+ teams, operating rhythms, showcases, quarterly interlocks, design critiques and more.
Future-proof IA and design system
Ignite SaaS. Available for iOS, Android and Web.
Win new business.
Attract leads, pitch and sign.
Profiles, ratings & reviews
Lead enrichment
Digital appraisals
Sign and pay
Key result:
+54% new business leads YoY
Ad Campaign Management.
Smart insights, seamless workflows.
Ad campaign reporting
Market insights
Add on products
Enquiries & inspections
Rental application management
Key result:
+23% revenue growth YoY
Work smarter.
Efficient team management.
Onboarding
Team management
Permissions
Market insights
Invoicing & expenses
Key result:
186% growth in monthly active users YoY
Note: Due to confidentiality, this is a snapshot based on shipped product and publicly available information. If you’re interested in learning more about my skills and experience, please get in touch.
