Xero Partner Hub.
Global SaaS accounting platform.
Designed with 9000+ accountants and bookkeepers
Rollout to 12+ markets
High C-Sat score
Agentic-AI platform foundations
A unified platform for 250,000+ accountants and bookkeepers serving Xero’s 4.9m client ecosystem
Product vision: I led the development of a 3 year, board-endorsed product vision to transform the product experience for our key customer segment.
5 to 1
Simplifying complex, duplicate experiences into one experience.
For customers. By customers. We built a streamlined global experience, tailored for unique needs of regions.
9000+
Customers involved in research and beta programs
Multi-market approach:
Global platform
Australia
New Zealand
United Kingdom
United States
My role
My role: VP Design
Team: 60+ designers, direct reports Design Directors and Principals.
Responsibilities: End to end Product vision to delivery. Contributing to strategy. Design quality and customer outcomes.
Key partnerships: SVP/VPs of Engineering, Product Management, Product Marketing.
Cross-company collaboration.
Collaboration across multiple business units, timezones, 15+ teams and 5 product areas.
Agentic-AI platform foundations.
Introducing JAX - AI financial super agent to accountant and bookkeeper workflows.
Introducing Xero Partner Hub.
Customisable Homepage.
Tailored to how you work.
Flexible widgets
Personalised to role
Actionable insights
AI at your fingertips.
Just Ask Xero.
Agentic AI platform
AI tools across clients
Seamless workflows.
Third party embedded experiences.
Next-gen Workpapers tool
Third party embedded partnership with BGL
Seamless experience
Next generation Design system.
Reimagined from the ground up.
New Xero Design Language
New type, colours and icons
UI patterns designed for efficiency
Streamlined navigation. Everything in one place.
Consolidating 5 tools into 1. Improved discoverability and reduction of clicks. Enabled product tiering and localisation
Global rollout across 12+ regions
Including core markets: UK, US, Australia, New Zealand
30+
Product Ideas Resolved
High
Customer Satisfaction Score
Note: Due to confidentiality, this is a snapshot based on shipped product and publicly available information. If you’re interested in learning more about my skills and experience, please get in touch.
