No.1 Property App. Personalised experiences for millions of Australians.
Key results:
+25% membership growth
1 in 4 property owners tracking
+52% seller lead growth
Over 12m monthly active users*
Property is hard. Consumers expect smart, personalised experiences to make buying and selling easier.
Consumer needs: A property can be one of the biggest purchases in someone’s life. Consumers expect personalised experiences throughout the property journey that understand their needs and help them buy and sell at the right time.
Vision and strategy: We identified the opportunity to be a consumer’s life-long property companion. Over time we would understand their individual needs and journey stage, personalising the experience and helping them take the next step with confidence.
Key objectives:
• Grow membership
• Attract property owners
• Drive high-value leads
My role:
Role: VP Design
Team leadership: 80+ people across Product Design, UX Research, Content and Service Design.
Scope: Leading the design org at REA Group across Consumer, SaaS and Financial Services.
Responsibilities: Provided senior design leadership on this key strategic priority. I was responsible for leading the team, shaping the vision, co-developing the product strategy, and cross functional partnerships across Product, Engineering, Marketing.
Personalised experiences built around Australian buyers and sellers. We developed behavioural profiles to shape personalised experiences around millions of consumers at scale.
AI powered consumer experiences: We leveraged AI and ML to provide proactive suggestions and price estimates of millions of properties across the country.
No.1 Property App. Loved by millions of Australians every month.
Personalised Home.
Powered by AI.
• Property suggestions (AI)
• Next best actions
• Member profiling
• Tailored by property journey
Key result:
+25% membership growth YoY
Track your property.
Market data and insights.
• Track your property
• Private owner dashboard
• Property price estimates (AI)
• Supply/demand local insights
Key result:
1 in 4 owners tracking their property
54% growth in seller leads
AI suggestions.
3.8x high-value leads.
• Smart AI recommendations
• Tailored inspections experience
• Nurture and re-engagement
Key result:
+23% buyer leads YoY
*12m monthly active users reflects overall audience on realestate.com.au. Note: Due to confidentiality, this is a snapshot based on shipped product and publicly available information. If you’re interested in learning more about my skills and experience, please get in touch.
