VP Design at Xero, London.
Building Design Orgs for the AI era.

Recent case studies

XeroForce. AI agent Builder for SMB Financial Workflows

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Xero Partner Hub. Global SaaS Accounting Platform.

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Australia’s No.1 Property App view

realestate.com.au logo

SaaS Platform for Real Estate Agents view

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Mortgage Marketplace on realestate.com.au view

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Recent experience

Current role
VP Design at
Xero

London, UK | 3yrs

Small Business Financial OS - accounting, payroll, and AI for small businesses and their advisors. Used by 4.9m subscribers globally.

Current scope: (2026 | London, UK) UK end to end experiences, UK Tax, UK Financial Services, Global Payroll products.

Previous scope: (2023-2026 | Melbourne, AU) Accountant and Bookkeeper tools, Payroll, AI products, Foundations & Design System

Previous role
VP Design at
REA Group

Melbourne, Australia

realestate.com.au is Australia’s #1 Property app used by 12.9m Australians on average every month. Other brands included realcommercial.com.au, Spacely and more.

Scope: (2000-2023) Leading the Design org of 80+ across Product Design, UX Research, Content, Service Design. Consumer, SaaS, Advertising Products, Financial Services (Mortgages)

View case study

Product experience

AI & Agentic experiences
Consumer (B2C)
SaaS (B2B)
FinTech & Financial Services
PropTech
Accounting
Payroll & HR
D2C Monetisation
Mobile apps (iOS, Android)
Personalisation
Identity & privacy
Design systems

Learn more about my experience on LinkedIn

Let’s talk. I’m open to advising and mentoring opportunities.